What is InvestorQ&A?
InvestorQ&A (a.k.a. Investoready) is a startup company focused on coaching women entrepreneurs in pitching their businesses to investors.
For over two years, I have played a key role at InvestorQ&A. As a multidisciplinary designer and content strategist, I have helped shape the company’s visual identity, digital presence, and educational materials, ensuring a consistent and engaging experience for our audience. My work has encompassed a wide range of responsibilities, including:
Branding & Visual Identity:
Led the company’s rebranding efforts, designing a refreshed brand identity and aligning all materials with InvestorQ&A’s evolving mission. Created logos, business cards, banners, posters, pins, badges, and certificates to support various initiatives.
UI & Web Design:
Designed and maintained the InvestorQ&A website, refining the UI and ensuring a cohesive user experience. Developed website content and managed blog updates to keep the platform informative and engaging.
Marketing & Social Media:
Developed and executed social media strategies, adapting visual styles and messaging to reflect the company’s growth. Created engaging graphics, video content, and social posts to increase engagement and brand awareness.
Email Campaigns & Content Creation:
Managed Mailchimp campaigns, crafting compelling email sequences to promote events, courses, and new initiatives. Produced educational materials, including manuals, glossaries, and booklets to support entrepreneurs.
Video & Digital Content:
Assisted in creating and editing video blogs and learning resources, collaborating closely with the CEO to translate complex business concepts into accessible content.
Practice Console Support:
Provided design and content assistance for the company’s Practice Console, an interactive tool for entrepreneurs preparing to pitch to investors.
Working at InvestorQ&A has been a dynamic and evolving experience, allowing me to merge design, marketing, and education to support women entrepreneurs on their journey to investment readiness. From branding and UI to content creation and event promotion, I’ve embraced the challenge of adapting to the company’s growth while ensuring a strong and recognizable presence in the startup ecosystem.
